WDSL

Web Design Portfolio London

Projects built to perform.

A selection of our work across ecommerce, professional services, trades, hospitality, and tech — built for London businesses that needed more than a website that looked good on launch day.

50+

Sites launched

22

Sectors covered

5.0★

Client rating

100%

Core Web Vitals

Featured projects

Selected work.

Emergency Plumber Chelsea — web design project 1
Emergency Plumber Chelsea — web design project 2

01

Trades & Emergency Services

Emergency Plumber Chelsea

Next.js Static Export + Local SEO

A live, 24/7 emergency plumbing brand built to own local search across Chelsea's SW3 and SW10 postcodes. More than 180 pages of hand-structured content — individual service pages, area guides, and service-by-area landing pages — each written around the way people actually search in a plumbing emergency, then wrapped in a bold, high-contrast identity engineered to turn a panicked 2am 'burst pipe' search into a phone call. Statically exported to Cloudflare's edge for near-instant loads on mobile, where emergency searches really happen.

Deliverables

  • Next.js static export
  • Local SEO architecture
  • 180+ page content system
  • Schema markup (LocalBusiness, FAQ)
  • Cloudflare edge hosting
  • Lead capture + call tracking
Brand & Commerce — web design project 1
Brand & Commerce — web design project 2

02

Ecommerce

Brand & Commerce

Next.js + Custom Storefront

A full ecommerce build for a London D2C brand — custom product architecture, Stripe integration, mobile-first checkout, and a brand identity designed to compete above its price point. The result was a site that outperformed its Shopify-template predecessor on every conversion metric within 30 days of launch.

Deliverables

  • Ecommerce architecture
  • Brand identity
  • Mobile checkout
  • Next.js build
  • Stripe integration
Hospitality & Property — web design project 1
Hospitality & Property — web design project 2

03

Lifestyle & Real Estate

Hospitality & Property

Bespoke Design + CMS

A dual-purpose build for a London operator with both hospitality and property interests — designed to serve different buyer types from a single, cohesive brand presence. Menu integration, reservation flow, and property enquiry forms coexist in a layout built around the 10-second impression window that determines whether a London buyer calls or leaves.

Deliverables

  • Bespoke design
  • Menu integration
  • Booking flow
  • Property enquiry
  • Local SEO
Digital & Agency — web design project 1
Digital & Agency — web design project 2

04

SaaS & Creative

Digital & Agency

Next.js + Framer Motion

A performance-first digital build for a London agency and SaaS product — heavy use of motion design, structured component architecture, and a page speed profile that consistently scores in the top 5% of Core Web Vitals benchmarks. Built to attract enterprise buyers who judge suppliers by how well they build their own website.

Deliverables

  • Motion design
  • Component system
  • Core Web Vitals optimisation
  • CMS integration
  • TypeScript build
ItalTrust — web design project 1
ItalTrust — web design project 2

05

Translation & Language Services

ItalTrust

Next.js 15 + Instant Quote Engine

A professional translation agency based in Rome, working across roughly 80 languages for finance, legal, healthcare, gaming and ecommerce clients — taken from a static corporate presence to a content and quoting platform. The public site is a Next.js 15 build of more than 400 pages: service, industry and language pages, eight long-form compliance guides covering CE marking, ATEX, MDR and REACH/CLP, and territorial coverage of all 107 Italian provincial capitals and 20 regions, so the agency competes in local search nationwide without claiming offices it doesn't have. The commercial core is the instant quote engine: a prospect uploads a document, the site runs a word count with repetition and fuzzy-match analysis, then prices it against the agency's real per-cartella rate card and hands back a quote shareable through a tokenised link. Live on Cloudflare's edge at italtrust.it; the next phase pipes quote requests directly into the agency's internal management system over its API.

Deliverables

  • Next.js 15 App Router build
  • 400+ page content architecture
  • Instant quote engine
  • Document analysis & rate-card pricing
  • Tokenised shareable quotes
  • Cloudflare edge hosting

Our approach

Why every project looks different.

We don't have a signature visual style in the way some studios do — where every site looks like it came from the same template family. That would make our portfolio look cohesive, but it would mean every client's website looks like every other client's website.

The visual direction for each project comes from the sector, the buyer, and the competitive position of the business. A private clinic in Harley Street needs different design signals than a building company in Wandsworth. A law firm in the City needs different conversion architecture than a yoga studio in Hackney.

What stays consistent across projects is what's underneath the visual layer: information hierarchy designed around how buyers make decisions, on-page SEO embedded in the structure, performance built into the stack, and conversion paths tested against how the specific buyer type actually behaves.

Design

No house style. Visual decisions follow the buyer's psychology and the competitive positioning of the business — not a studio template.

Build

Next.js static export on Cloudflare — consistent 100/100 PageSpeed scores, stable layout shifts below 0.05, and load times under 1.5 seconds on mobile.

SEO

On-page structure, schema markup (FAQ, LocalBusiness, BreadcrumbList, BlogPosting), and content architecture designed for topical authority in London search.

Start a project

Brief us on your next build.

Tell us about your business, your buyers, and what the website needs to achieve. We'll come back within one business day with a rough scope and an honest estimate — no commitment required.